Since September 2010, sales at UndiFlex, an online retailer catering exclusively to men’s shapewear, have grown 47%. That’s no surprise: body shaping undergarments for men continue to be one of the fastest-growing areas of the clothing industry. Just ask Brian Boyes, Men’s Health fashion director, who addresses this trend in the “Underwear Confidential”.
This month, UndiFlex adds 2(x)ist FORM collection to its inventory. UndiFlex will carry: Slimming Trunk, Slimming Tank (a compression tank hidden inside a regular tank top), and Slimming Contour Pouch Brief.
“Today men are looking for brand name underwear and 2(x)ist is one of the hottest brands in the market today,” says Jaspreet Kaur, CEO. “They present shapewear as high fashion. UndiFlex is proud to offer the FORM collection to its customers.”
2(x)ist has attracted considerable media attention for its shapewear. In addition to the Men’s Health article mentioned above, the FORM Slimming Trunk appeared on CBS News on June 20th 2010, with its six-inch waistband and the Slimming Tank. The FORM trunk appeared again in a YouTube video, a parody of Kesha’s We R Who We R that has attracted 1,285,014 viewers to date.
UndiFlex is an E-Tailer that helps men trim, flatten, and enhance their physique through quality based Shapewear. UndiFlex carries top brand names in the shapewear market, including 2(x)ist, Go Softwear, Ript Fusion, Sculptees, and Tommy John.
