Celebrities have given their support to the first UK LGBT clothing brand which has been set up by a woman from Penarth.

Fern Coslett - ELM
Photo by Elm

Rugby legend Gareth Thomas and Ian ‘H’ Watkins from the band Steps shared an image of themselves on social media wearing items from Fern Coslett’s debut collection.

Miss Coslett, 20, launched Elm Apparel with backing from the Vale of Glamorgan council’s young entrepreneur bursary scheme.

It features a range of androgynous casual wear inspired by the culture and issues of people in the lesbian, gay, bisexual and transgender community, penarthtimes.co.uk reports.

Elm Apparel, the brain child of Fern Coslett, 20, from Penarth, South Wales has launched its range of casual wear, with designs inspired by LGBT+ culture and issues (lesbian, gay, bisexual, transgender and gender & sexuality minorities).

Fern recognised that there wasn’t a dedicated fashion brand that celebrated the culture and trends of gay, lesbian, bisexual and transgender people; and could only find novelty and often crude t-shirts, that didn’t adequately represent the community. Fern set about creating the fashion startup to promote Equality, Love and Mindfulness, inspiring the company name Elm.

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