ew survey of young Americans aged 13 to 20 years old (also known, in marketing-speak, as “Generation Z“) has found that they are far more open-minded and permissive than their older millennial counterparts when it comes to issues of gender and sexuality.
According to a report by trend forecasting agency J. Walter Thompson Innovation Group, only 48 percent of Gen Zs identify as exclusively heterosexual, compared to 65 percent of millennials aged 21 to 34.
On a scale of zero to six, where zero signified “completely straight” and six meant “completely homosexual,” more than a third of the young demographic chose a number between one and five, indicating that they were bisexual to some degree. Only 24 percent of their older counterparts identified this way.
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