As EVP of Community Marketing, Kapfer will act as the primary liaison between EDGE and the LGBT community, overseeing innovative new online and ground marketing initiatives designed to further develop the company’s readership. He will also serve as the the primary connection between EDGE and the growing number of LGBT businesses and organizations around the world, helping them leverage the power of EDGE’s local communities to promote their missions and connect with the LGBT populace at large.
“I’m so excited about Bill’s taking a leadership position on our team,” said Publisher and CEO David Foucher. “His many years of experience in the LGBT publishing business, his huge following of readers and devotees, and his clear insight and passion for EDGE’s mission make him the perfect choice to help us connect deeper with the LGBT community both online and offline.”
William Kapfer added, “I am really looking forward to joining EDGE. It is an exciting time in the online space, and EDGE is uniquely positioned to reach one of the fastest growing segments on the internet. In particular, as we continue to grow into new markets, we want to make sure that the LGBT community–individuals, businesses, and organizations–have an opportunity not just to connect with new individuals and groups within our demographic, but also the opportunity to join in a world-wide conversation about our lives as gay, lesbian, bisexual and transgender citizens. That conversation is happening every hour of the day on the EDGE network, engaging people from every walk of life.”
Kapfer is a media professional with more than 15 years of media and marketing experience for leading print, television and entertainment companies. Prior to joining EDGE, he was the Co-President of Window Media and Publisher of Genre Magazine, and held posts as Merchandising Director for Travel + Leisure and Harper’s Bazaar magazines. Previously, Kapfer had served as Director of Marketing & Corporate Relations for the Seattle International Film Festival, beginning his career as a publicist for Miramax Films and in the newsroom at the MacNeil/Lehrer NewsHour. He holds a Doctorate of Philosophy in Media Studies and runs the New York based Kapfer Group LLC, a marketing communications group specializing in reaching niche audiences.
About EDGE Publications
EDGE is an online community destination dedicated to the delivery of local, national and world content targeted to the Gay, Lesbian, Bisexual and Transgender (LGBT) community in a fair, entertaining, interactive format. The company publishes online in Boston MA, New York NY, Los Angeles CA, San Francisco CA, Washington DC, Miami FL, Dallas TX, Chicago IL, Las Vegas NV, Philadelphia PA, Fort Lauderdale FL, Fire Island NY, Orlando FL, Providence RI and Provincetown MA. Learn more about EDGE at www.edgepublications.com.