In conjunction with Pink Christmas Week in Stockholm, Stockholm Visitors Board and Visit Sweden will be focusing on a social media contest to attract more international LGBT travellers to Stockholm.
“Pink Christmas is an annual highlight in Stockholm, with a number of Christmas events. We hope to use the campaign ‘A Pink Christmas’ to highlight the fact that Stockholm has tons to offer gay and lesbian travellers during the Christmas season, too,” says Christina Guggenberger, project manager of the Stockholm Gay & Lesbian Network in Stockholm Visitors Board.
The Pink Christmas campaign can be found at facebook.com/gaylesbianstockholm and is based on a contest in which the prize is a trip to Stockholm. With themes such as Charge, Refresh and Recharge, the city hopes to feature how Stockholm’s offering can fulfil dreams of travel. The contest will take place over the three-week period from October 29–November 19, 2013.