TV campaign for gay equality starts in Mississippi

Mary Jane Kennedy considers herself a conservative Christian Republican, and she’s led Bible studies in her native Mississippi for decades.

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He’s also the mother of two gay sons and one of the faces in a new advertising campaign aimed at softening religious opposition in the Deep South to equal rights for people who are lesbian, gay, bisexual or transgender.

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The Washington-based Human Rights Campaign (HRC) is taking on the region’s longstanding church-based opposition to homosexuality in a series of groundbreaking television commercials, direct-mail messages and phone-bank operations designed to promote equality and legal protections for lesbians, gays, bisexuals and transgender people in Alabama, Arkansas and Mississippi.


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