Move over Kylie: One Direction is Britain’s gayest band

New analysis from YouGov Profiles data reveals that, among adult fans, One Direction is the music act with the strongest correlation to gay men.

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One Direction - Kiss You
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Kylie Minogue and Madonna have had a fair run with the mantle, but new YouGov research reveals that among adult music fans, One Direction is now the band with the most particularly gay enthusiasm.

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Read more at yougov.co.uk

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