Nordic Wear with a LGBT-phobic campaign

The Swedish clothing chain Nordic Wear took a strong stance against LGBT people on Monday.

With a new campaign image on their Facebook page they show how a family consisting of a mother, a father and two children protecting themselves from a burst of rainbow colours with an umbrella.

Unfortunately, we do not sell umbrellas. But if we did, they would have worked like this!

According to QX.se, Nordic Wear response to all the protests of their homophobic campaign this :

Wow, what attention it got around our commitment to a traditional family! Despite nearly 70 notifications on the image and several treats – we will of course not fold down for gay fascists, we believe in democracy and freedom.

And now are Nordic Wear offering their customers 10% off for the support for their homophobic campaign. Buying from this company are equal to supporting homophobia and transphobia.