Council’s new logo took 26 months and cost €2,000 but links to LGBT support network instead of council

Wexford County Council has been left embarrassed when a QR code issued alongside its brand new corporate logo provided a link to a support site for members of the homosexual and transgender community in Wexford, rather than the Wexford County Council homepage.

Presumably the code (QR), which is a type of barcode that can be scanned on mobile phones, was supposed to provide a quick link to the Wexford County Council website. Instead, when you scan the code with a QR scanner on your smartphone, it links you to www.gaywexford.ie.

It was with great fanfare that Wexford County Council unveiled a new logo that would help “improve public awareness” of council services and ensure they are “clearly branded”.

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