The A330 carrier embarked on its first journey with the colourful logo on 7 June, taking Thomas Cook customers to destinations such as San Francisco and New York from Manchester Airport.
The airline first adorned one of its carriers with this symbol of its commitment to and support for LGBT+ people in 2017 in celebration of its sponsorship of the charity’s The Big Weekend event.
This year the airline has gone all out by including the heart on one of their largest long-haul planes to honour their continued status as headline sponsor for The Big Weekend, which forms part of the Manchester Pride Festival which takes place on August bank holiday weekend, for the fourth year in a row.
Mark Fletcher, CEO of Manchester Pride, said: “Once again, we’re thrilled to see the LGBT+ logo take to the skies in such a unique fashion. We’ve been so lucky to be able to work with Thomas Cook Airlines on this exciting project for the second time and it’s just one of the many ways we can all help spread the message and show support for LGBT+ people across the world.”
Paul Hutchings, Managing Director for Thomas Cook Airlines, said: «Having received such a positive response from our customers to the rainbow version of our sunny heart logo last year, we couldn’t wait to top it in 2018 by featuring it once again – this time on an even larger aircraft. By branding one of our long-haul planes means our flying ambassadors and our support for the LGBT+ community will be seen internationally».
Thomas Cook Airlines is official sponsor of Manchester Pride’s The Big Weekend which takes place from Friday 24 to Monday 27 August. They are also official sponsor of «The Thomas Cook Airlines Stage» which will see headline performances this year from Rita Ora, Jake Shears and Alexandra Burke. Tens of thousands of people from across the UK and Europe flock to Manchester’s world-renowned Gay Village for the event and to watch the parade.
The new logo takes several hours and a team of specialists to construct onto the air carrier. For a timelapse video from this year’s logged aircraft.
Thomas Cook Airlines is also supporting Manchester Pride’s upcoming international outreach campaign as the charity will be working with Marketing Manchester to partner with Boston and San Francisco Pride. The activity, which wouldn’t be possible without the donation of flights from Thomas Cook Airlines, is designed to promote Manchester at these key pride events as a thriving hub of LGBT+ culture. The rainbow heart plane is likely to appear on the schedule to these two cities this summer.