With a palpable blend of euphoric eclecticism, Icelandic electro-pop riser Heidrunna invites you to immerse in the effervescent wonder of her forthcoming release, «Erasing You». Effortlessly beguiling and oh so iridescent, this latest instalment is drenched in flurries of rousing inspiration amidst Heidrunna’s feverishly magnetic aura – a seductive transcendence you can’t help but succumb to.
A divine extraction, «Erasing You» boasts a synth-driven canvas beneath a rapport of impossibly catchy ornaments. Hook-laden and embellished with sprinklings of utopian disposition, this alluring taste of Icelandic ear candy epitomises the recurrent lovelorn thread that runs throughout Heidrunna’s upcoming debut album, Melodramatic, set to release in early 2022.
«I wrote Erasing You while on a writing trip in Sweden» says Heidrunna. «Like a lot of my songs it’s about commitment and phobia. The pull and tug of relationships – does he love me or not! The groundhog day and the emotions and tiredness of stopping and starting and deciding that maybe the only way to stop it is to erase everything about that person and never pick up the phone again».
Onboard for production is Liam Howe, whose portfolio embraces the likes of Lana Del Rey, MARINA, FKA twigs and Ellie Goulding. With Melodramatic, he and Heidrunna have rewritten the guidebook, conjuring up the kind of impenetrably-authentic ‘80s backdrop that you’d be hard pushed to pick out in a line-up of the finest electronic albums of an era it presumably seeks to emulate and acknowledge in equal measure.
Reminiscent of artists such as Nina Persson, Vanessa Paradis and Charlotte Gainsburg, Heidrunna’s refreshing palette and nuanced vocal displays are not to go amiss. With personal influences paying tribute to post-punk ‘80s icons including Blondie, pioneering synth-based techno-crafters, Kraftwerk and Giorgio Moroder, alongside the contrasting style and romanticism of French artists Serge Gainsburg, Daft Punk, Air and Phoenix alike.
