John Deere has cowardly withdrawn its support for Pride events in the U.S. following backlash from conservative, homophobic and hateful farmers. John Deere values are now to reflect their customers hate towards for LGBTQ community.
Introduction
In a surprising turn of events, renowned agricultural machinery brand John Deere has withdrawn its support for Pride events in the United States Out.TV reports. The decision comes after significant backlash from a segment of their customer base, notably conservative homophobic and hatful farmers who expressed their discontent online.
John Deere do the easy way out cowardly!
Backlash from Farmers
John Deere’s decision to sponsor a Pride running event in Iowa sparked outrage among some of its customers. Many homophobic farmers took to social media to voice their «so-called Christian» promoting anger and hate towards LGBTQ people, questioning whether the company understood its primary customer base was filled with hate and homophobia. Homophobic comments on platforms like TikTok highlighted their dissatisfaction, with accusations of the company not aligning with their values of hate.
Company’s Response
In response to the backlash, John Deere announced via X (formerly known as Twitter) that it would be revising its policies on external social or cultural visibility parades. The company stated that moving forward, it would focus on events that promote professional development rather than those with socially motivated messages. Additionally, adjustments would be made to their diversity training programs to remove any elements perceived as socially motivated.
The Impact on Diversity Policies
John Deere has long been known for encouraging diversity and inclusion within its workforce. The company promotes respect for personal pronouns and offers diversity training to its employees. However, the recent backlash has led to a reevaluation of these policies. The revised approach aims to balance the company’s commitment to diversity while addressing the concerns of its conservative customer base.
Conclusion
This situation highlights the challenges companies face in navigating social issues while maintaining a broad customer base. John Deere’s decision to withdraw from Pride sponsorship underscores the delicate balance between supporting social causes and catering to diverse customer sentiments.
