New study from the world’s leading gay social network finds that LGBTQ themed ads garner more brand trust, brand recall and purchase intent.
The UK advertising industry is to get its first lesbian, gay, bisexual and transgender leadership group, PrideAM, whose founders include the chair of Stonewall.
A new Law on the Provision of Information to the Public came into force on 30 June, outlawing discrimination based on sexual orientation. Previous drafts of the law had included a ban on mentioning homosexuality, but the Lithuanian Parliament made a volte-face and rejected these proposals.
Advertising budgets have been shrinking since last Fall, and all forms of media have taken a hit. Print media and television advertising have certainly been effected, but it seems that online advertising has taken the hardest hit. I spoke to several liberal bloggers to see how they’ve been faring in the current economic climate.
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