Just a Ball Game? (JBG?) organisation is delighted to announce that AFC Rushden & Diamonds Ladies Team have enthusiastically decided to incorporate the JBG? logo on the front of their shirts, in a guest kit sponsorship arrangement for next season (2013-14).
Just a Ball Game? is a not for profit voluntary community organisation, that enjoys a national and proven reputation for providing successful work in tackling homophobia and supportive awareness raising of the related importance of LGBT [Lesbian, Gay, Bisexual and Trans] inclusion in football. The AFC R&D Ladies Team’s decision breaks new and exciting ground since this unique partnership/initiative for JBG? with the football club amounts to being the first football club in the world to incorporate an anti-homophobia campaign organisation in such a high profile visual way.
JBG? Founder, Lindsay England notes: “The direct visibility aspect of this promotion will send out a very clear and inspirational message of encouragement to other football clubs, that they too can engage in a similar way to tackle the unacceptable problem of homophobia in the sport, and that, for anyone who identifies as LGBT, the club is inclusive of ALL communities and a welcome and safe environment to enjoy football in.”
Patron of JBG? Iain Scott says,”Major strides are being made every week it seems,to eradicate Racism and Homophobia from the game. The decision taken by AFC R&D Ladies to incorporate the JBG? logo on the front of their shirts,is yet another positive step in this qest.”
