Co-chaired by Derek Lam and sponsored by Essence Magazine, Fashion for Action is a four-day charitable fashion event, silent auction and sample sale that raises funds for homeless and low-income New Yorkers living with HIV and AIDS.
Fashion for Action kicks off at 6pm on November 19, 2009 with an opening-night preview shopping event at the Rubin Museum of Art and continues with a sample sale on November 20 – 22 at the Housing Woorks Thrift Shop in Chelsea. All proceeds will benefit Housing Works™ network of health centers – located throughout Manhattan and Brrooklyn – that offer HIV specialty care to homeless, formerly homeleess, and low-income men and women living with HIV and AIDS.
“Being invited to become a part of the Fashion for Action charity event is like being asked to save someone’s life,” says Mackenroth. “Because of that, I’m happy to do all that I can to help bring awareness to Housing Works and to all the work that they do for those in need. Having been HIV-positive for 20 years, it brings me comfort in knowing that there are resources out there for people who are less fortunate than me and who require assistance in fighting this disease. I encourage everyone to go to the 17th Street Housing Works location in Chelsea to look through and purchase the sample sale items in an effort to support the organization.”
Over 150 top designers have donated $1 million worth of merchandise that will be sold at 50 to 70 percent off retail prices. New participating designers and brands include Acne, Band of Outsiders, Bottega Veneta, Lanvin, Karl Lagerfeld. Returning supporters include Bloomingdale™s, Diesel, DKNY Jeans and Polo Ralph Lauren.