The HIV Hop has had well over eleven thousand hits on YouTube beating David Cameron’s World Aids Day message, which has over two thousand hits.
‘The HIV-Hop’ viral campaign launched on World AIDS Day to raise awareness of HIV, challenge stigma and highlight how to access sexual health screening and support services. Professionals are calling for “more to be done” in preventing the spread of the virus. Others have asked why it is not the government’s priority.
The video was commissioned by Centre for HIV and Sexual Health in Sheffield.
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