“We look at underwear from the customer’s perspective, and only buy what they like, instead of making them buy what we like,” said Michael Kleinmann, CEO and Founder of The Underwear Expert.
The Underwear Expert began as a blog covering hundreds of underwear brands around the globe and has produced over 7000 articles in the 3 1/2 years it has been operating. “Our e-commerce platform is the next logical step for The Underwear Expert, combining our world renowned expertise with the many brands we have come to work with,” said Kleinmann.
To provide a truly “curated” experience for its customers, The Underwear Expert has built a custom technology platform which powers the subscription service. Customers can choose from one, two or three pairs of underwear every one to three months. The site is currently taking preorders for an early September official launch.
Underwear subscriptions include Free Shipping in the US for 2 or more pairs and range from $24 to $70 per month depending on the options chosen. International shipping is also available to over 50 countries.
“Underwear e-commerce has evolved considerably, and now Amazon or the Manufacturer’s website are the best places to go to buy men’s underwear, and that’s assuming you know what you want. However, if you want to try new brands or new types of products, and have experts help curate your underwear collection based on your taste level, the same way you would have a salesperson in a store assist you, then our Curated Underwear Club is the answer,” said Kleinmann.
For more information, visit www.underwearexpert.com/underwear-club/