Photo by Absolut
A drop of love
This year's Absolut Vodka limited edition bottle celebrates love and the power of positivity.
With the ink taken from hate signs around the world, the text that are part of the bottle-design are spelling ‘love’ in several of the world’s languages. The message behind Absolut Drop limited edition bottle oozes of positivity and global cohesion.
Can hate be used to spread positivity? Absolut Vodka will contribute to do that in reality.
Absolut Vodka has traveled to racist and anti-LGBTQ protests, collected hate posters, and used the same ink to make the pink and mint green graphics of this year’s bottle.
The campaign is part of Absolut’s brand platform, Create a Better Tomorrow Tonight. Absolutely, through creativity, will contribute to a more open world without prejudice. Everyone has the opportunity to turn hatred into love. No matter how small an action is, everyone can help to make a difference. With Absolut Drop, it begins with a drop of love.
The Absolute Drop Limited Edition bottle is made of 70% recycled glass.
Absolut Drop are available in selected stores in UK, Ireland and Denmark. In Norway at Vinmonopolet and in Sweden at Systembolaget. Contact your local store for availability.