In line with the vision of an inclusive world, free of prejudice and discrimination, we need to reach out with a multitude of voices and expressions.
For help we now have Grey Gothenburg. A locally based advertising agency, part of the world’s largest and most award-winning agency network.
Together we share values and an ambition to make visible and question norms and negative attitudes towards LGBTQ people. Together, we become a catalyst for a positive and progressive social change.
The collaboration is defined by a long-term goal of making reality of great ideas that lifts everyone’s right to be, and love those they want. West Pride has trained Grey, as other partners, in norm criticism and LGBTQ issues to ensure a common ground to stand on.
In order to renew our identity, Grey has developed a minimalist and modern graphic profile that expresses a solid, fearless and forward-looking organisation.
«West Pride’s mission is to teach and communicate the importance of everyone’s equal rights. Therefore, we chose to use the equal sign as a graphic element, both in the logo and as an independent symbol. In general, the form is tight to provide space for picture and message instead of taking over the content», says David Andrés, Art Director at Grey.
2019 marks 50 years since the Stonewall uprising in New York, USA. The demonstration, which became a catalyst and turning point for the struggle for everyone’s equal rights, sets the tone for this year’s Pride Festival.
«Despite the many advances we have experienced since 1969, prejudice and injustice against LGBTQ people still thrive. That the situation has improved, does not mean that the fight is over», Emma Gunterberg Sachs points out, operational manager at West Pride. A half-century later, the foundation for being seen and heard is greater than ever.
