
Beauty YouTube as we knew it may be over as two major influencers face the next generation.
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Shane Dawson and Jeffree Star: Losing Followers and Losing Ads
This weekend, the YouTube beauty world erupted into drama. Shane Dawson, 31, and Jeffree Star, 34, two of the biggest stars on the platform, faced renewed backlash after allegations of racism, the sexualization of minors and back-stabbing swirled. The public call-out has resulted in an unfollow campaign that has led to both losing hundreds of thousands of followers, NY Times reports.
Beauty insiders have speculated that both Mr. Dawson and Mr. Star played a large behind-the-scenes role in stoking backlash against James Charles, another beauty YouTuber, last year.
Mr. Star also allegedly gathered damning information about fellow YouTube stars to wield over their heads as blackmail, according to NY Times.
YouTube suspends ads on Shane Dawson channels over old racist videos, the Verge reports. All three of Shane Dawson’s popular YouTube channels will not be able to earn advertising revenue for an indefinite period of time.