Abercrombie & Fitch conquered malls in the late ‘90s and early ‘00s with gorgeous models, pulsing dance beats and a fierce scent.

White Hot: The Rise & Fall of Abercrombie & Fitch

Abercrombie & Fitch conquered malls in the late ‘90s and early ‘00s with gorgeous models, pulsing dance beats and a fierce scent.

But while the brand was running white hot, its popular «all-American» image began burning out as controversy came to light surrounding its exclusionary marketing and discriminatory hiring.

Streaming from Tuesday 19 April 2022 (09.00 PM CET) on Netflix.

[imdb show=”transparent”]tt19034522[/imdb]

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