This comes after NASCAR partnered with the Carolinas LGBT+ Chamber of Commerce in January for the 2022 season. The racing league also became the organisation’s Diversity, Equity & Inclusion partner for this year.
The first pictures of Alex Bowman’s car for Sunday’s race were released on Wednesday, si.com reports. The car details include logos for Ally Bank’s LGBTQ+ employee resource group, a group for the national bank that promotes and supports inclusion practices for members of the LGBTQ+ community. Ally Bank already sponsors Bowman according to si.com.
Alex Bowman's No. 48 Ally / Better Together Chevrolet for Sonoma. #NASCAR #PrideMonth pic.twitter.com/yKh2jHWB37
— FOX: NASCAR (@NASCARONFOX) June 8, 2022
As we celebrate the LGBTQ+ community, we acknowledge that recent actions have not aligned with NASCAR’s mission to be a welcoming sport for all.
We remain steadfast in our commitment to create a more inclusive environment — in our workplaces, at the race track & in the stands. pic.twitter.com/r0h232xaXd
— NASCAR (@NASCAR) June 1, 2022