The vibrant collection honours the LGBTQ+ community, blending contemporary fashion with a message of love and acceptance. Featuring stunning visuals by Gordon von Steiner, this campaign highlights Calvin Klein’s commitment to fostering pride, unity, and self-expression through fashion.
Calvin Klein has unveiled its highly anticipated 2024 «This is Love» Pride campaign, marking a significant moment in the brand’s ongoing celebration of diversity and inclusion. Fronting the campaign are renowned actors and artists Cara Delevingne and Jeremy Pope, both of whom bring a dynamic energy that perfectly encapsulates the campaign’s core message. The «This is Love» collection not only serves as a tribute to the LGBTQ+ community but also stands as a testament to Calvin Klein’s commitment to fostering a sense of pride and unity through fashion.
In addition to Delevingne and Pope, the campaign features an eclectic mix of models and dancers, each bringing their unique expressions of joy and confidence to the forefront. This inclusive roster underscores the campaign’s dedication to representing a wide spectrum of identities and experiences. The creative direction for this vibrant initiative is helmed by Gordon von Steiner, whose visionary approach weaves together elements of celebration, authenticity, and boldness.
The «This is Love» collection itself is a vibrant array of apparel that seamlessly blends contemporary fashion with a message of love and acceptance. Each piece in the collection is designed to reflect the diverse and dynamic nature of the LGBTQ+ community, ensuring that everyone can find something that resonates with their personal style and identity. Through this collection, Calvin Klein aims to create not just clothing, but a movement that empowers individuals to express their true selves unequivocally.
With its joyful and confident energy, the 2024 «This is Love» campaign sets a powerful tone for the rest of the year. It invites everyone to join in the celebration of pride, not just during Pride Month, but every day. As we delve deeper into the campaign’s elements, it becomes clear that Calvin Klein is not just promoting a collection, but fostering a culture of love, acceptance, and unity.
Capturing Pride: The Campaign Visuals and Video
The 2024 «This is Love» Pride campaign by Calvin Klein, featuring Cara Delevingne and Jeremy Pope, is a vibrant display of inclusivity and celebration. The campaign’s visuals, expertly captured by renowned photographer Gordon von Steiner, showcase the dynamism and authenticity of the Pride collection. Each photograph of Cara and Jeremy encapsulates the essence of the LGBTQIA community, highlighting the elegance and boldness of the newly launched apparel. The stills are not just fashion statements but also powerful visual narratives that reflect the strength and unity of the community.
In addition to the stunning still photography, the campaign includes a compelling video that amplifies its message of love and acceptance. The video features Cara Delevingne and Jeremy Pope, along with an ensemble of models and dancers such as Stella Maxwell and Tinglei Liu, performing a lip-sync to Crystal Waters’s iconic anthem «100% Pure Love». The selection of this track is significant, as it has long been celebrated within the LGBTQIA community for its upbeat and empowering message.
The video is a dynamic interplay of movement, colour, and emotion. It channels the euphoric spirit of Pride, transforming it into a visual feast that speaks to the heart of Calvin Klein’s campaign. The choreography is fluid and expressive, resonating with the viewer on multiple levels. Each participant in the video brings their unique energy, contributing to a collective portrayal of joy and solidarity.
Through these visuals and performances, the «This is Love» campaign not only showcases Calvin Klein’s dedication to fashion but also its commitment to celebrating diversity and promoting inclusivity. The synergy between the still images and the video creates a compelling narrative that underscores the enduring spirit of Pride and the unbreakable bonds within the LGBTQIA community.
The 2024 Pride Collection: Design and Inspiration
The Calvin Klein 2024 «This is Love» Pride collection encapsulates the spirit of inclusivity and self-expression through its unique blend of classic silhouettes and vibrant, pride-themed designs. This year’s collection is a harmonious fusion of Calvin Klein’s iconic underwear and apparel with bold, celebratory elements that honor the LGBTQ+ community.
A standout feature of the collection is the intense power underwear, distinguished by a rainbow gradient logo waistband. This design not only enhances the visual appeal but also embodies the essence of pride, fostering a sense of empowerment and belonging. The collection further expands with updates to the signature cotton stretch and modern cotton underwear, now available in striking new colourways. These pieces maintain Calvin Klein’s renowned comfort and quality while adding a fresh, contemporary twist.
In addition to the underwear, the collection includes monogram logo tees and tanks adorned with seasonal gradient prints. These items seamlessly blend casual style with a vibrant aesthetic, making them perfect for everyday wear or pride celebrations. The gradient prints add a dynamic touch, symbolising the fluidity and diversity of the LGBTQ+ community.
Moreover, the 2024 Pride collection features limited edition t-shirts created in collaboration with the Transgender Law Center and ILGA World. These partnerships underscore Calvin Klein’s commitment to supporting LGBTQ+ rights and advocacy. The t-shirts serve not only as stylish apparel but also as a platform for raising awareness and funds for these pivotal organisations.
Through this collection, Calvin Klein continues to celebrate love, diversity, and self-expression, reinforcing its legacy as a brand that champions inclusivity. The thoughtful design and inspiration behind each piece reflect a deep respect for the LGBTQ+ community and a dedication to fostering a world where everyone can proudly express their true selves.
Calvin Klein‘s ongoing dedication to LGBTQIA equity and safety is a cornerstone of its corporate ethos. In 2024, the brand has committed over $240,000 in financial contributions to pivotal organisation’s, including ILGA World and the Transgender Law Center. These funds are not just symbolic; they are critical investments in the advocacy, legal support, and educational initiatives that these organisations spearhead on a global scale.
Partnerships with these NGOs are integral to Calvin Klein’s strategy, enabling the brand to provide its teams with valuable resources and insights. By collaborating closely with ILGA World and the Transgender Law Center, Calvin Klein aims to empower its employees to become more effective advocates and allies within their respective spheres. This commitment extends beyond financial support; it encompasses a holistic approach to fostering an inclusive and supportive environment for the LGBTQIA community.
The launch of the «This is Love» Pride campaign featuring Cara Delevingne and Jeremy Pope serves as a high-profile testament to Calvin Klein’s values. Scheduled to roll out across various social media platforms and high-impact placements globally, the campaign is designed to resonate with a diverse audience. It not only showcases the brand’s latest offerings but also reinforces its commitment to celebrating and supporting the LGBTQIA community.
Through these initiatives, Calvin Klein continues to lead by example in the fashion industry, advocating for equity and safety for all. The brand’s proactive approach in partnering with renowned organisations and leveraging its platform for positive change underscores its dedication to making a tangible difference. As the campaign gains momentum, it stands as a beacon of hope and solidarity, reiterating the message that love, in all its forms, should be celebrated and protected.
