Explore the rise and fall of PRIME energy drink in Norway. Initially launched by influencers Logan Paul and KSI to great fanfare, PRIME hit the market with sky-high prices.
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The Rise and Fall of PRIME in Norway: From Hype to Drastic Discounts
The Initial Hype Around PRIME
When Logan Paul and KSI first introduced their energy drink, PRIME, to the Norwegian market, the reception was nothing short of spectacular. Special online stores listed the 500-milliliter bottles at astonishing prices, sometimes exceeding NOK 190 (over 17 USD / 16€). The excitement behind these influencer-backed products was palpable, and many were willing to pay a premium just to get their hands on a bottle.
Market Saturation and Price Reductions
Fast forward to July 2023, when large chain stores like Rema 1000 began offering PRIME to the broader public. Initially priced at NOK 33.90 (approximately 3 USD / 2.85€), the drink seemed poised for sustained success. However, this enthusiasm was short-lived as the market quickly became saturated. The once highly-anticipated beverage began to lose its appeal.
When the product of the influencers Logan Paul (27) and KSI (29) first entered (before the big chains added it to their range ) the Norwegian market in special online stores, the 500 milliliter bottle could have a price tag of NOK 190 (over approx. 17 USD / 16€).
End of an Era: Drastic Price Drops
The most striking development came when Norwegian stores, including Rema 1000, drastically slashed their prices for PRIME. From an initial price of 3 USD / 2.85€, the drink is now available for as little as 10 cents USD / 0.08€. This marks a steep decline and signals the end of PRIME’s brief reign in Norway. The sharp price reduction indicates that the drink’s allure has faded, and that consumers are no longer willing to pay a premium for what was once a highly sought-after item.
Conclusion
The PRIME venture in Norway seems to have run its course. From an initial buzz and sky-high prices to a market saturated with discounted bottles, the excitement around the drink has dwindled dramatically. As it stands, PRIME is now just another lesson in how quickly market dynamics can shift from hype to flop.