Since its launch last February, credit-card startup EqualityCard has added a considerable number of non-profit affiliates and two merchants to its list of key partners. Created by the Denver-based company, Philanthropy Ventures LLC, EqualityCard revolutionizes fundraising for non-profits by allowing business and consumer cardholders to make tax-deductible donations equal to 1 percent of their purchases to the LGBT non-profit of their choice with no out of pocket expense to the cardholders or the non-profits.
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