The ugly truth behind beauty

The four-part Max Original documentary «Not So Pretty», from Academy Award® nominated filmmakers Kirby Dick & Amy Ziering, debuts Thursday 14 April on HBO Max.

Narrated by Keke Palmer, «Not so Pretty» is the first-ever comprehensive large-scale investigative expose of the trillion-dollar cosmetics, beauty and personal care industry. Celebrated and groundbreaking filmmakers Kirby Dick and Amy Ziering («Allen v. Farrow», «On The Record», «The Hunting Ground») take this unregulated industry to task via rigorous investigations, incisive wit and emotional storytelling to inform audiences of the hidden hazards of cosmetics and safe, budget-friendly alternatives for their daily products.

Kirby Dick and Amy Ziering says, «We are thrilled to be partnering with innovative and bold HBO Max and the brilliantly talented Keke Palmer to bring viewers this riveting four-part series exposing the hidden secrets and ugly truths behind the trillion-dollar beauty and personal care industry that will literally have viewers running to take a second look at all the personal care products lining their bathroom shelves! Working on this project has certainly changed our own purchasing habits and perspectives, and we are excited to empower viewers similarly by providing them with essential information they need to know and simply cannot get anywhere else».

Keke Palmer says «I’m big on self help and in order to best help yourself, you need information. I can’t tell you how much I learned from working on Not So Pretty. Each session inspired an ‘OMG I Had No Idea‘ moment and then I became relieved to be a part of something that can help break these myths and encourage personal autonomy within the beauty industry which can only come with knowledge. You can’t choose wisely when you don’t know what to look for! This show will illuminate that and it’s really empowering».

«Not so Pretty» will be streaming on HBO Max from 14 April 2022.