The National Football Museum was honored with the JBG? Annual Award for its commitment to fighting discrimination and enhancing LGBTQ+ visibility in football. This recognition took place during the museum's 14th anniversary at Urbis, alongside their Football Grassroots Fair Day.

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Photo by Jack Monach on Unsplash

The National Football Museum was honored with the JBG? Annual Award for its commitment to fighting discrimination and enhancing LGBTQ+ visibility in football. This recognition took place during the museum’s 14th anniversary at Urbis, alongside their Football Grassroots Fair Day.

Introduction to the JBG? Annual Award

In an inspiring event, the National Football Museum has been honoured with the prestigious JBG? («Just a Ball Game?») Annual Award for their extraordinary commitment to combating discrimination while elevating LGBTQ+ inclusion and visibility in the world of football. This recognition was celebrated during the organization’s 14th anniversary, held on 9th November , 2024, at the iconic Urbis site.

A Commitment to Equality

The award presentation took place amidst the museum’s Football Grassroots Fair Day, highlighting the organisation’s ongoing efforts to promote equality. Over the past year, the museum has consistently provided valuable support to JBG?, facilitating their campaign through various events — allowing stalls and educational exhibitions on 18 different occasions. Such initiatives have significantly contributed to raising awareness about LGBTQ+ representation within the sport.

Voices of Support and Inspiration

Lindsay England, the founder of JBG?, expressed her deep appreciation, stating, «The National Football Museum are extremely deserving of this award for their time shown to LGBTQ+ visitors and contributors. They are always keen to learn and lead on issues of equality, inclusion, and diversity». Dr. Gabrielle Heffernan, the museum’s Director of Content, also expressed gratitude, reinforcing their commitment to making football accessible and representative of everyone: «We will continue to drive representation across our content, as football is everyone’s game».

The National Football Museum received the JBG? Annual Award for their dedication to combating discrimination and promoting LGBTQ+ visibility in football. Celebrated during their 14th anniversary at Urbis, the museum’s efforts were recognised amidst their Football Grassroots Fair Day. Leaders like Lindsay England and Dr. Gabrielle Heffernan emphasised the importance of equality and inclusion in sports. Explore how the museum is raising awareness and ensuring everyone feels represented in the game of football.

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