French cosmetics giant L’Oreal on Friday confirmed it had dropped a British transgender model over comments the company deemed “at odds with our values,” after she was hired as part of a diversity campaign.
“L’Oreal champions diversity,” the beauty brand said on Twitter. “Comments by Munroe Bergdorf are at odds with our values and so we have decided to end our partnership with her”.
L’Oreal had tapped Bergdorf – a 29-year-old model, DJ and trans activist whose father is Jamaican — as one of the five newest faces of its #allworthit campaign to introduce the five new shades of its True Match face makeup.
According to British Vogue, Bergdorf was the first transgender woman to be featured in a L’Oreal Paris UK campaign.
L’Oréal champions diversity. Comments by Munroe Bergdorf are at odds with our values and so we have decided to end our partnership with her.
— L'Oréal Paris UK (@LOrealParisUK) September 1, 2017
Maybe L’Oreal should slept on the decision ? when conservative right wing and Steve Bannon‘s Breitbart are covering story (they wouldn’t if for ex. she had been fired because she was coming late to work everyday), alarm bells should start chiming at L’Oreal very heavily.
Photo by Munroe Bergdorf/Instagram
