British Army adverts tell recruits they can be gay, pray and cry

A series of new animated adverts for the British army say it is okay to cry, be gay and practise your faith as part of a drive to recruit more soldiers from diverse backgrounds.


A voiceover in the television, radio and digital 1.6 million pound ($2.2 million) campaign, dubbed This is Belonging 2018, asks “Can I be gay in the army?”, “Do I have to be a superhero to join the army?” and “What if I get emotional in the army?

- Advertisement -

In a video about emotions, a voice says: “Man up, grow a pair. It feels like as a man, you can never express your emotions.

This is Belonging 2018